Abstract

While globalization is increasing and competition conditions are getting harder day by day, businesses are engaged in new and creative activities in order to be permanent in these competitive conditions and to ensure growth by making their profitability sustainable. In this competitive environment, new and creative activities are considered to be an effective tool for hotel managers. In this context, many hotel managers prefer new and creative practices in order to increase the performance of the business. In this survey research, which examines the relationship between the innovation and creativity characteristics of managers in hotel businesses, it is aimed to examine the contribution of managers in innovation and creativity in service to the competitive level of the business within tourism activities. A conceptual structure has been designed by conducting national and international literature review on the subject in reaching information that will be compatible with the purpose of the study. In the light of the findings obtained as a result of the study, it can be concluded that innovation and creativity not only have good or creative ideas, but also contribute to the development of new and creative ideas. At this point, managers should allow working individuals to express their opinions, and while doing so, should approach the process while respecting each individual's problem-solving style.