BEHAVIORAL ECONOMICS AND NEURO-FINANCE
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VOLUME: 16 ISSUE: 2
P: 1 - 25
December 2014

BEHAVIORAL ECONOMICS AND NEURO-FINANCE

Trakya Univ J Soc Sci 2014;16(2):1-25
1. Yrd. Doç. Dr. İstanbul Aydın Üniversitesi, İİBF
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ABSTRACT

Ever-increasing negative globalization and individualism that neoliberalism produced, maximum profit comprehension and the economic crises in 2008 that could not be obviated. It affected some very serious reactions and psychological factors in the world starting with USA and Europe. These progresses will change the paradigms in economy theories. This will increase the importance of the behavioral, psychological and neurological parts of the case in economy and financial decisions. Briefly, it seems like the countenance of the economy science will change dramatically in the first quarter of 21stcentury.

Keywords:
Globalization, neoliberalism, individualism, maximum profit, crises, behavioral, neurological, paradigm, new economy