ABSTRACT

In 2015, at the United Nations (UN) Sustainable Development Summit held in New York, "Agenda 2030: UN Sustainable Development Goals (SDGs)" were adopted as 17 goals and 169 targets. The development plans in our country emphasize the importance of agricultural communication for achieving the agricultural-related targets of the UN 2030 Sustainable Development Goals and set out policies and measures related to agriculture in this context. One of the items outlined under the policies and measures related to agricultural communication is the goal of increasing educational and extension activities in the field of agriculture, including the effective use of information and communication technologies, including social media. The main purpose of this research is to outline a general framework concerning the concept of agricultural communication aimed at internal and external target audiences in the field of agriculture, which is one of the important subheadings of sustainable development, and to emphasize the importance of this concept. Another purpose of the research is to determine which of the sustainable development goals are utilized and to what extent in the videos directly related to agriculture, published on the official YouTube accounts of the “Republic of Türkiye Ministry of Agriculture and Forestry” and the “Republic of Türkiye Ministry of Environment, Urbanization and Climate Change”, which are the sample of the study. In this study, which employs a qualitative research design, the official YouTube accounts of the ministries within the sample were examined using the descriptive analysis method.