Abstract

Financial public relations studies, which are structured to achieve the objectives of increasing the share values of public companies, strengthening their financial positions, establishing trust-based relationships with financial target audiences and informing these audiences, are of great importance in today's competitive environment. Websites are used as an effective public relations tool to achieve these goals. Institutions can deliver timely and fast information to their financial target audiences through their websites and build trust through this information. Relations with financial target audiences can be found on the websites of companies under the heading of "investor relations." The purpose of this study is to examine the investor relations sections on the websites of companies listed on the BIST30 Index and evaluate them in terms of financial public relations. In this study, which is ca out according to the case study -one of the qualitative research method-, document analysis was used as data collection technique and content analysis method was used for data analysis. The data under investor relations sections of the websites of companies listed in the BIST30 Index has been analyzed under the categories of "access", "clarity", "content", "investor support", "technology" using content analysis method. As a result of the analysis, 11 companies in the access category, 3 in the clarity category, 17 in the content category, 1 in the investor support category, and 11 in the technology category have achieved top score.