ÖZET

Firms which were became part of society are seeking to create social utility in accordance chancing marketing and selling concept. Because of this new marketing and selling concept, firms are conducting social responsibility implications to obtain “Social Profit” in long term. For hotel establishments delivered service quality is very important because they are in one to one relationship with customers. But nowadays, customers who consume tourism product are very sensitive and make their choices in accordance to business’s attitudes toward environment, nature and social ethics. In this study, it was tried to determine social responsibility activities of five star hotels establishments in order to create social utility